From Korea to Asia's Character Markets
NOVALIGHT is building a cross-border character business model combining Korean IP and platform capabilities with manufacturing and distribution partnerships in Asia. China and Japan are initial strategic markets for NOVALIGHT's phygital character goods expansion.
Korea
IP, Technology & Experience Design
- NFC technology
- Platform development
- Character experience design
- Digital storytelling
- Mission design
- IP partnerships
- Operations platform
- Global business development
China
Manufacturing & Supply Chain
Collaborating with Dongyang Senjiu Toy Co., Ltd., a character merchandise manufacturer based in Zhejiang, China.
- Character product prototyping
- PVC / TPR product manufacturing
- Seasonal character products
- NFC integration processes
- Material and mold review
- Packaging
- Quality control
- Production management
- Export support
Japan
Distribution Expansion
NOVALIGHT plans to use manufacturing and export partnerships to expand character merchandise and phygital fan experiences into Japan and other global markets.
Building a Local Business Platform
NOVALIGHT and Senjiu are preparing a planned China JV designed to connect IP & technology, manufacturing, local operations, and distribution — combining NOVALIGHT's platform and character experience capabilities with Senjiu's manufacturing, production management, and export capabilities.
NOVALIGHT
- NFC security and interaction technology
- Object combination verification
- Character state management
- Platform & PWA development
- Operations console & API development
- Character experience planning
- IP partnerships
- Global business development
Senjiu
- Character figure manufacturing
- Seasonal merchandise production
- Materials and mold review
- Production quality management
- NFC insertion process support
- RF positioning optimization
- Local supply chain management
- Production scheduling & export support
Note: The China JV Initiative is a planned joint venture. It has not yet been incorporated.
Explore a Global Character Partnership
From IP and technology to manufacturing and distribution, NOVALIGHT is building an international phygital character ecosystem.