Building the Next Layer of Character Experiences
NOVALIGHT is a character technology company connecting physical merchandise, digital storytelling, and real-world fan experiences through secure NFC technology.
A Seoul-based Character Technology Company
NOVALIGHT Co., Ltd. is a technology company based in Seoul, Korea, building new ways for fans to interact with character IP. Founded in 2024, NOVALIGHT develops technology that connects physical character merchandise with digital identity, character state changes, content, missions, and offline fan experiences.
Its core platform, NOVALIGHT MINI, is designed to turn individual merchandise products into part of a continuous character ecosystem. By combining IP planning, platform technology, physical product integration, and global manufacturing partnerships, NOVALIGHT aims to build scalable phygital character experiences across international markets.
Every Physical Character Can Become a Living Digital Experience.
We believe character merchandise should not be the end of the fan journey. It should be the beginning.
Connect Every Meaningful Fan Interaction Around a Character.
From the first physical product to the next mission, event, story, and collectible.
From One-Time Merchandise to Continuous IP Revenue
NOVALIGHT is designed to expand the economics of character merchandise beyond a single product transaction.
Physical Merchandise
Character figures, seasonal merchandise, accessories, and related products.
Seasonal Releases
New physical products that expand existing character states and experiences.
Fan Mission Packages
Character experiences connected to events, campaigns, and physical locations.
NFC Activation
Technology activation and connected product services.
B2B Operations Service
Operational tools for IP owners and distribution partners.
Subscription Operations
Ongoing support for merchandise, content, missions, and fan interaction data.
We Work Across the Character Ecosystem
NOVALIGHT collaborates with companies at every stage of the character experience.
Build the Next Character Experience with Us
NOVALIGHT works with companies across the character ecosystem — from IP owners and merchandise brands to event operators and global distributors.